Huawei Mate S since September this year, the global publishing, has won the praise of many media users. During the IFA exhibition publication, Mate S by virtue of stylish design and groundbreaking interactive design, obtained by the German professional technology media including the 2015 IFA granted GIGA best equipment, 2015 IFA best Android devices, 2015 IFA Best 6 Awards smartphones, 2015 IFA's most innovative mobile phones, including the conquest of all participants and spectators IFA media, become this year's IFA exhibition's most dazzling star.
However, this is just the beginning, with Mate S in more areas of publishing, the British magazine "Mobile Choice" award will be granted the unique --Showstopper year for smart phones issued Mate S, saying Mate S is a matter of appearance or to function so that users are able to "blood boil" products. The same geek magazine from Europe, "Stuff" is more of Mate S only praise, "Sutff" that "Huawei Mate S phone on hand can be a perfect fit for the palm arc, both to enhance the aesthetics, increased use comfort "," every detail and after a Seiko clever cut. "
Mate S not only with their own unique fashion charm praise the European media on the market has been discerning user acceptance in Europe. Mate S through eye-catching performance, and since September this year, Huawei's high-end market in Europe also made a key breakthrough.According to international market research firm GFK data show that in Spain, Huawei September smartphone market share of 12.4%, while the share of high-end smart phones 400-500 euros for the 45.7%. In Italy, Huawei's smartphone market share in September was 10.9%, the share of high-end smart phones, compared with 27.9% 400-500 euros. In addition to Spain and Italy, Huawei smartphone in Belgium, Switzerland, Portugal and other European countries and regions ranked the top three market share rankings.
All along, the European markets are global mobile phone manufacturers believe that is the hardest to win the market, European users on the optional standard not only demanding, but also has high brand loyalty, it is difficult to change their habits of mobile phone brands. However, relying on Mat S stunning performance, Huawei Fortress Europe overcome in one fell swoop. With the recent release of Mate S Rose gold market, Mate S once again set off a wave of gold rose further enhance the Huawei brand in the female consumer market recognition and influence.
Huawei Mate S Rose gold
Recalling with Mate S as the representative of Huawei cell phone market in Europe, a big reason for the success of Huawei's terminal has been pursuing a boutique strategy played a key role. Not only is Mate S, Huawei's terminal products are well received at home and abroad a variety of user favorite, as of September 31, 2015, Mate7 global sales have exceeded 6.5 million units, P8 global cumulative sales of close to 4 million, P7 global cumulative shipped over 7.5 million units. With fashion charm to conquer Europe Mate S, maybe just a beginning Huawei seize future global high-end mobile phone market through quality strategy.
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